Guiding Openings/Relaunches

   To open and run a restaurant business successfully, you need to be more than just a good cook. You need to have a good understanding of all aspects of the industry and what is required to succeed within it.

   No restaurant can survive on good cuisine alone or by merely appealing to a local target market. To be commercially viable, you need a strong unique selling proposition (USP) and create an experience around it, that customers fall in love with, tell others about and which gives the food press and bloggers a reason to want to promote you. Unique restaurant experiences become destinations that don’t need to rely solely on local patrons to survive.